How to get more budget for social
Your boss wants to see how social media contributes to your organization’s bottom line. Are you measuring the things they care actually about?
What your boss REALLY wants to know
Want to know the real secret to getting more budget for social media?
It’s simpler than you might think: what gets measured, gets budget. But too many social marketers are measuring all the WRONG things.
Find out what your boss actually wants to know so they can understand how social media contributes to the big picture they care about.
What you’ll learn
- The tactics you can borrow from performance marketers to show your value
- How to translate your impact into the language your boss speaks
- What that looks like in practice from brands who’ve mastered it
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LinkedIn Strategy Template Looking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template.
Strategy & Tactics
LinkedIn Strategy Template
Looking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template.
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
The Social Media Toolkit for Fresh Ideas All the inspiration you need to feed the social beast
Toolkits
The Social Media Toolkit for Fresh Ideas
All the inspiration you need to feed the social beast
How the RACGP uses social media to build stronger connections with its audience 
Case Studies
How the RACGP uses social media to build stronger connections with its audience
Enhancing the student experience with social media content 
Case Studies
Enhancing the student experience with social media content
How a pitch-perfect social media approach grew an orchestra’s social following by 82% 
Case Studies