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Secure, compliant social media management for government

Empower your agency to engage confidently on social media. Hootsuite helps you become a more trusted voice in your community with industry-leading social media monitoring, publishing, and analytics.

Trusted by top government agencies

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500%
Regional Municipality of Wood Buffalo saw 500% growth in activity across all social channels with the help of Hootsuite Enterprise.
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20%
Hydro-Québec used Talkwalker by Hootsuite to monitor its brand reputation score and then improve it by 20%.
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300k
Hootsuite’s recommended post times helped The City of Greater Bendigo reach nearly 30,000 residents — a third of its population.
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Authorized by FedRAMP, preferred by social teams

Hootsuite was sponsored by the U.S. Department of the Interior (DOI) to achieve FedRAMP authorization and meets FCA, IIROC, SEC, PCI, AMF, and MiFID II requirements.

The only all-in-one solution for secure, compliant, and data-driven government communication

Safeguard sensitive data, stay compliant, and protect your agency’s reputation with Hootsuite — the social media platform that meets government standards without slowing you down.

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Donut chart showing sentiment analysis: 72% positive (green), 18% neutral (yellow), 10% negative (red), with 29.5% increase over previous period
Donut chart showing sentiment analysis: 72% positive (green), 18% neutral (yellow), 10% negative (red), with 29.5% increase over previous period
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Schedule, publish, and craft social media content in one place with the number one FedRAMP-authorized tool for social media management. 

Stay connected by tracking public discussion across millions of websites, social media channels, and forums. Spend tax dollars wisely by understanding what citizens need and knowing exactly how they feel about certain policies, services, and events.

Monitor misinformation and potential risks so you can step in before issues spiral. Get real-time alerts that keep you informed, quickly see which topics are trending in your community, and instantly detect peaks in mentions.

Every interaction is an opportunity to build trust, educate, and keep your community informed. Do it faster and easier with a unified inbox that allows you to receive and respond to all comments and messages in one tab. 

The Hootsuite platform is extremely comprehensive and has proved invaluable in emergency situations. It’s been our one-stop shop for everything from message management and rumor control to collaboration with other agencies and analytics to improve our programs.
Allison Pennisi
Deputy Director of Communications
NYC Emergency Management

Social media management for government agencies driving meaningful engagement

Stay connected to your community by monitoring key conversations and public sentiment in real time. Then, easily create, schedule, and approve engaging posts — all within one secure, compliant workflow.

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Detect crises and mitigate misinformation in real-time

Stay prepared for emergencies with the industry’s deepest social listening tool. Track evolving public reactions in real-time so you can coordinate timely, accurate updates and adjust messaging to keep citizens informed and safe. Sharpen your communication strategies by analyzing conversations and trends as they unfold.

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Prove programs are driving real results — and get more funding

Track engagement, sentiment, and campaign success with concise reports that are easy to share across your organization. No more guessing games — just clear, data-driven proof that your strategies are working (and worth the investment).

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Protect your agency’s reputation and simplify collaboration

Ensure all posts meet your department’s security and brand standards with compliance integrations like Proofpoint. Plus, set up multi-layered approval workflows to ensure that the right people approve the right content.

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Instantly generate engaging social media content

Craft clear, professional, on-brand messages quickly, even in high-pressure situations like crises or major announcements. OwlyGPT, Hootsuite’s built-in AI writing assistant, helps agencies draft, edit, and optimize posts instantly — while maintaining compliance and brand tone.

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How mature is your agency on social media?
Could you be doing more to keep your constituents informed? Find out where you fall on the social media maturity scale (and get advice on how to improve) with this quick quiz.

Resources for government communicators

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Social media and government: 5 tips for citizen engagement

Get expert tips on how to use social media to engage residents, launch campaigns, communicate during crises, and more.

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Government social media benchmarks: 2025 update

Explore the latest government social media stats to see how your results stack up against industry averages.

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Free government social media policy template and more

Our free government template bundle includes a social media policy template, report template, post ideas, and more.

Trusted by thousands of agencies and municipalities

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Top-rated in government
See what real public sector users have to say about Hootsuite.
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Feb 23, 2025
“A gleeful return to the social media management platform”
“After a long time of trying many different social media management tools I had a gleeful return to Hootsuite... My particular favorites are the advanced Analytics... (and) the competitive analysis feature...”
Read the full review
Logan O.
Logan O.
Digital Media Manager
Government Office
Read the full review

Frequently Asked Questions

Yes, Hootsuite attained FedRAMP designation in 2021 in order to help a growing number of government agencies — including the U.S. Department of the Interior, U.S. Marines, and FEMA — meet standardized security and compliance regulations while using Hootsuite.

The U.S. federal government requires all cloud services used by federal agencies to follow FedRAMP security standards. Hootsuite helps agencies meet these security standards through built-in tools that log all activity and give the right people complete control of reviewing and approving messaging.

Throughout the FedRAMP process, Hootsuite worked closely with the U.S. Department of the Interior (DOI). The DOI sponsored Hootsuite through the designation process and issued an ATO letter in accordance with FedRAMP.

Yes. Hootsuite comes with tools to help you stay compliant and uphold your government social media policy while delivering services and staying engaged with your community.

Government agencies have a duty to protect the privacy of the public, keep proper records, and uphold certain standards on social media. Hootsuite is FedRAMP-authorized and comes with two-factor authentication to keep information properly documented and secure.

With customizable, secure governance structures baked in, Hootsuite ensures you and your team members never publish risky content. Every single post will be reviewed and approved by the right people within your organization before it ever goes live.

Hootsuite Enterprise gives government teams a secure, all-in-one platform to manage, monitor, and measure their social presence. 

With OwlyGPT, you can instantly generate compliant, on-brand captions, hashtags, and images to fill your content calendar faster. Then, use smart scheduling to plan posts across multiple departments and platforms, and pause publishing with one click during crises or major events. Hootsuite even tells you exactly when to post to get the most social media engagement.

Stay informed with social listening and trend analysis, which helps you spot misinformation, citizen sentiment, and public-sector trends across social media, news, and blogs. 

Manage all incoming messages from a unified inbox with auto-responders, saved replies, and language detection to reduce response times. Then, track impact with custom dashboards and shareable reports that make it easy to prove the value of your social efforts to leadership.

Absolutely. Keeping the public engaged and informed are some of the primary benefits of social media for government agencies, and Hootsuite can help you do it.

OwlyGPT, our AI-powered caption writer and image generator, is a great tool for generating content ideas for your department. OwlyGPT isn’t like other GPTs. It uses Talkwalker’s industry-leading social listening technology to search the web for real-time conversations — so it knows exactly what’s trending on social media right now

That way, you’ll never miss a trend or a chance to engage your audience at the right time.

Absolutely. We understand that organizations have an ethical and legal obligation to create digital experiences that are accessible to all, including those who use assistive technologies. That’s why we’ve developed a multi-year plan to improve our in-house accessibility and help our customers do the same.

We’ve partnered with leaders in the digital accessibility space to audit our product and website to ensure that they adhere to the Web Content Accessibility Guidelines (WCAG) and to achieve three Voluntary Product Accessibility Templates (VPATs). These VPATs demonstrate our compliance with the U.S. Access Board’s Revised 508 Standards for IT accessibility.

Additionally, within the Hootsuite platform, users can easily add alt text to images to make them more accessible to people using screen readers and other technologies. The Hootsuite platform currently supports alt text for Twitter, Facebook, and LinkedIn.

Yes. Hootsuite has three Voluntary Product Accessibility Templates (VPATs), which demonstrate compliance with the U.S. Access Board’s Revised 508 Standards for IT accessibility. 

Currently, we hold VPATs in five areas: the Hootsuite platform, website, blog, iOS app, and Android app. View our VPATs here.

With a fully customizable setup, Hootsuite helps agencies automate approvals, manage citizen messages from one inbox, and maintain control over every post. Built-in workflows ensure the right people review content before it goes live, while auto-responders, saved replies, and language detection keep response times fast and consistent.

Analytics dashboard showing positive metrics with results of 1.2M, engagement of 7.5M, 62.9% positive sentiment, and 1.1M authors

Schedule your personalized, risk-free demo

Join social media’s most memorable government agencies by signing up for Hootsuite. Start with a risk-free demo now.