Build a social-first campus with the no. 1 social media management tool for education
Hootsuite helps campuses connect with students, alumni, and staff — all from one secure platform. Engage audiences, elevate your school’s reputation, and create a modern student experience that builds lifelong loyalty.
Lead your institution with confidence on social and beyond
Hootsuite simplifies social media management for education, helping universities protect their reputation, measure impact, and engage their communities from one unified platform.
With Hootsuite, you can tap into 150 million data sources across 187 languages to discover what students, alumni, and the public are saying in real-time. Then you can use those insights to craft content that engages your community.
Safeguard your brand with real-time social listening. Detect issues before they escalate, track sentiment, and respond swiftly to student and public concerns — so your institution remains trusted, transparent, and respected.
Show the real impact of your social media efforts. Hootsuite connects social performance to measurable outcomes like applications, enrollment, event participation, and alumni giving so leadership sees the results that matter most.
Manage your entire university’s social presence from one secure dashboard. Plan, schedule, and publish at the best times for engagement, empower teams to collaborate efficiently, and maintain a consistent voice across every channel.
On a daily basis, we’ll look out for what our students are saying online and spark genuine, one-to-one conversations with them. That one interaction could mean the difference between that student choosing us over another university — from a commercial point of view, that’s a potential £27,000.
See your social media report card
Are you a social media dropout or a high-engagement honors student? Find out where you fall on the social media maturity scale now (and get a plan for how to improve).
Attract students, save time, and protect and grow your brand
Harness the power of AI, analytics, and advocacy to turn every insight into action. Hootsuite for higher education helps your institution predict trends, outpace competitors, and inspire your campus community to share your story.
Turn insights into engaging content instantly with AI
OwlyGPT transforms your data into creative storytelling. Use real-time listening insights to generate images, captions, and responses that resonate with students, faculty, and alumni. No more guessing what works — OwlyGPT helps you craft relevant, timely messages backed by live audience intelligence.
Gain an edge over other institutions
Conduct deep competitive analysis, tracking how peer institutions perform on social media in real time. Benchmark audience growth, share of voice, sentiment, and engagement across networks, and uncover the topics and campaigns driving their success. Plus, generate competitive insight reports instantly.
Predict what matters most to your audience
Use real-time social listening insights to understand what future students care about — from campus life to career outcomes — and tailor your campaigns accordingly. With predictive forecasting, sentiment analysis, and AI-powered trend detection, Hootsuite helps you see what’s next and stay two steps ahead.
Manage communications effectively — even during a crisis
Bring every student, parent, and alumni message into one inbox. Hootsuite helps you respond faster, pause publishing in a crisis, and keep your community informed and engaged. Plus, you can track and address crises and misinformation in real-time to ensure every situation is under control.
Turn your staff and alumni into your strongest social advocates
With Hootsuite Amplify, faculty, staff, and alumni can easily share pre-approved content that showcases your institution’s achievements and values. From promoting events to celebrating student success, Amplify empowers your community to extend its reach authentically.
All the tools you need to engage students and streamline your workflow
Publishing pause
In the event of a crisis or big sentiment shift, instantly pause all publishing and scheduled content with one click.
Automated inbox
Reduce response times with a single inbox featuring auto-responders, suggested saved replies, and language detection.
Approval workflows
Set up automated, custom approval workflows so the right people can approve content faster.
Resources for education marketers
Social media for education: 2025 benchmarks + new data
Explore the latest education social media stats to see how your results stack up against industry averages.
Using social media in education: 10 can’t-miss tips
Social media in education? It’s surprisingly advantageous. Here are our top tips.
Free social media templates for education
This bundle includes free alumni outreach message templates, post ideas, a social media policy template, and more.
Trusted by top institutions
Frequently Asked Questions
Absolutely. Hootsuite is the all-in-one social media management tool built for education. Plan your content calendar, schedule posts across every network, and publish at the best times to reach students, faculty, and alumni — all from a single, secure dashboard.
With OwlyGPT, you can turn social insights into engaging posts, visuals, and captions that resonate with your audience in seconds. And with Talkwalker-powered listening, track what people are saying about your institution in real time, spot emerging trends, and protect your school’s reputation before issues escalate.
Finally, Hootsuite Analytics ties everything together, helping you measure performance, benchmark against competitors, and clearly demonstrate ROI to leadership.
Studies show that students who use a university’s social media account as a resource have a more positive opinion of the school. Despite that, only 11% of students say it’s easy to find information about a school or program on social media. Social media in higher education is key to helping institutions attract — and retain — students.
Hootsuite gives admissions and marketing teams the insights and tools they need to attract and engage prospective students. With social listening, you can discover what future students care about, and tailor campaigns that speak directly to their interests.
OwlyGPT — Hootsuite’s social media caption and image generator — helps create relevant, high-performing content that captures attention throughout the student journey, while advanced analytics show which posts, ads, or networks are driving applications and engagement.
Plus, Hootsuite’s unified dashboard makes it easy to collaborate across departments, manage recruitment campaigns, and ensure consistent messaging across every channel.
Hootsuite makes it easy to keep alumni connected and inspired long after graduation. Use OwlyGPT to create personalized storytelling campaigns that celebrate alumni achievements or promote giving initiatives, and schedule them to go live at optimal times for engagement.
With Hootsuite Amplify, you can empower faculty, staff, and alumni to share pre-approved, on-brand content that broadens your institution’s reach organically—turning your community into powerful advocates. Amplify analytics show how those shares increase awareness, donations, and event participation.
For advancement teams, Hootsuite also integrates campaign tracking, sentiment analysis, and reporting, so you can see how social activity contributes to real fundraising results.
Yes. Hootsuite helps universities create, manage, and analyze paid and organic campaigns in one place, eliminating the need to switch between platforms. Turn your top-performing posts into ads, target prospective students by interest or region, and measure conversion performance right from your dashboard.
Social media for universities is essential for attracting new students, increasing engagement, and strengthening reputation. Hootsuite helps colleges and universities plan, schedule, and analyze social campaigns that showcase their unique culture and values. With AI-powered tools like OwlyGPT, schools can create compelling content faster, and with advanced analytics, measure how social drives awareness, applications, and fundraising success.
Social media in higher education helps build authentic connections across the entire student lifecycle—from recruitment to alumni engagement. With Hootsuite, universities can manage all social channels in one place, respond to messages quickly, and monitor sentiment in real time. Tools like Talkwalker-powered listening reveal what students and alumni are talking about, while Hootsuite Amplify empowers your community to share their stories, boosting trust and belonging.
Managing social media for colleges can be complex — especially when multiple campuses, departments, and audiences are involved. Hootsuite simplifies higher ed social media management by bringing every account, message, and campaign into one unified dashboard. From bulk scheduling and content approvals to real-time crisis management, Hootsuite gives higher education teams the control and insight they need to stay consistent, compliant, and connected across every platform.
Book a risk-free demo to see for yourself how Hootsuite helps universities
See how Hootsuite helps colleges and universities connect, engage, and grow with confidence. Book a demo today and unlock the full power of Hootsuite for your institution.