The Influencer Revolution: Audiences, Algorithms, and Actions that Matter

Everything you need to sharpen your influencer marketing strategy for 2025 — straight from industry leaders Hootsuite and Upfluence.

Details

May 7, 2025

Gone are the days of one-off influencer collaborations and dull, sponsored posts. In 2025, the influencer ecosystem is undergoing a major shift: Authentic partnerships — and creative content — now reign supreme.

But if you’re not sure where to start, this webinar’s for you.

In collaboration with Upfluence, we’re sharing the best ways to discover relevant influencers, what channels to use, and how to navigate an evolving, AI-driven algorithm.

We’ll also break down how to turn executives into B2B influencers, use data to drive smarter strategies, and tap into micro creators who move the needle with authentic content. Featuring Upfluence CEO Vivien Garnès, and Hootsuite’s Social & Influencer Marketing Strategist, Eileen Kwok.

What you’ll learn

Leverage the latest influencer marketing trends to drive engagement and business impact
Build trust with new and existing audiences by working with nano and micro creators
Find relevant influencers for your brand
Launch a C-suite influencer program to amplify your organization and propel sales
Beat the algorithms and use AI to streamline your strategy