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Category:Content & Engagement
On-demand

Uplift: How Nonprofits Can Work with Creators (and Why It Matters)

Learn how nonprofits of any size can team up with creators to grow awareness, engagement, and impact—without blowing the budget.

Details

May 14, 2025

Think influencer marketing isn’t for nonprofits? Think again.

Whether you're trying to raise awareness, grow your supporter base, or inspire your followers to take action—content creators can help you do it faster and more authentically.

In this Uplift session, Social Currant breaks down the latest trends in how people consume content, and why partnering with creators can help your nonprofit meet people where they are.

From the benefits (and challenges) to campaign success stories and real tactical tips, you’ll learn what it takes to build meaningful, lasting creator relationships—no matter your size or budget.

What you’ll learn:

  • What it actually means to work with creators—and why it’s worth exploring

  • Tangible steps for building an creator program that fits your nonprofit

  • Ways creators can support awareness, engagement, and action

  • Tactical tips for building or scaling creator partnerships

  • Real examples from nonprofits (big and small) doing this well

This session is built for nonprofit marketers who wear many hats—especially the social media one. You’re likely juggling a million things with limited time and budget. We see you. This session is here to help.

Whether you’re exploring creator partnerships for the first time or looking to scale your approach, you’ll walk away with tools and tactics you can use right away.

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Speakers

Sabrina Collins-Childers
Sabrina Collins-Childers
Senior Digital Strategist,
Social Currant
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Laura Rychlik
Laura Rychlik
Engagement Manager,
Hootsuite

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