Turn AI Into Your Agency’s Competitive Advantage: A Live Panel

An unfiltered, behind-the-scenes conversation with the people setting the pace — sharing what’s working, what’s not, and how they’re adapting in real time.

Details

September 11, 2025

We’ve all sat through the “AI will change everything” talks (and yes, even played a little buzzword bingo for fun). But this isn’t that.

You’ve tested the tools. You’ve seen the glitches. And you know AI isn’t a magic bullet. What you need now is perspective — real, in-depth insights from peers who are shaping how AI is used in agencies today.

Join Hootsuite and a panel of executive-level agency leaders for a candid discussion about where AI is truly making an impact, where it’s overhyped, and how they’re approaching the opportunities and challenges it brings.

Together, we’ll explore:

Agency use cases where AI delivers real value
Lessons learned from experiments that didn’t go as planned
How to balance efficiency with creativity and brand voice
Where AI fits into the bigger picture for agencies moving forward

Why you should attend?

This is your chance to hear from the people testing, learning, and adapting in real time — so you can walk away informed, inspired, and ready to make smarter decisions about AI in your own work.

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